The Miss Gaming BEGE beauty contest is an initiative of the Balkan Entertainment and Gaming Expo (BEGE). The contest, which started in 2012, takes place on the first day of the exhibition as a concomitant event. All contestants, chosen by leading casino chains and gaming companies parade in three rounds and promote the company’s brand. Besides during the contest, each participating company receives an extensive marketing and PR campaign.
Everyone, who would like to cast their vote for the Audience’s favorite, have the opportunity to take part in voting online on the official contest page – http://miss.balkangamingexpo.com, via SMS or during the first day of BEGE, using the voting kiosks located in the exhibition halls.
Different voting options include an image gallery of the participants, information in Bulgarian and English about casino brands they represent and the logo of the casino.
Jury of media, fashion and lifestyle elite representatives determines the three winners of the competition.
The official announcement of the winners and Audience’s favorite takes place at the end of the first exhibition day in Hall 2.
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